Business Management for Entrepreneurs: The Fundamentals for Building and Growing Your Own Business

Starting a business is a significant achievement and testifies to the outstanding initiative of entrepreneurs. After the entrepreneur, or entrepreneurial team, has successfully established a new business, the challenge is to ensure its survival and growth. While the required expertise and knowledge varies between different types of businesses, the basic management requirements of most, if not all, businesses are similar. For example, all entrepreneurs must market their business, manage their finances, attend to business growth and manage their increasing number of employees. Written by business experts, this book guides entrepreneurs in addressing the critical areas of general, financial, marketing, operations, procurement and supply chain management, as well as human resources, information management and public relations. Managerial skills across these functions are essential for running a successful business that grows and is able to scale. Business Management for Entrepreneurs is an invaluable resource for students studying entrepreneurship, all young entrepreneurs planning to start their own business, and entrepreneurs already running a business who want to learn more about managing business functions as their company grows.